The Taiwan Trusted Brand Association grew from a long-standing and credible consumer trust research system. We work to transform trust from perception into structure—and from an intangible asset into a measurable, cumulative capability that brands can use over the long term.
In the age of information overload and generative AI, brand competition has shifted from “exposure” to “trust.”
When content can be generated at scale, consumers rely more than ever on brand choices already validated by the market.
The Taiwan Trusted Brand Association is a legally established nonprofit public-interest organization. It brings together industry, academia, and society to advance brand trust research, institutional development, and cross-regional dialogue. Joining the Association is more than holding membership—it means taking part in a long-term trust-building system.
Individual Member | Individuals aged 20 or above who support the Association’s mission
Corporate Member | Companies, institutions, or organizations
Sponsoring Member | Individuals or organizations supporting the Association’s development
Most brand studies focus on awareness and market share. The Trusted Brand Survey asks a different question:
Without any prompts, which brands do consumers spontaneously recall and trust?
This is more than a result—it is the starting point for establishing a brand trust baseline.
The earlier a brand participates, the earlier it begins building trust data. Without long-term trust data, it is difficult to establish clear positioning and meaningful competitive differentiation.
No brand prompts
Consumers independently name the brands they trust
Independent international third-party analysis
Companies often rely on experience and market intuition to judge brand position. But the real questions are: Why do consumers trust you—and why do they choose someone else?
Trusted Brand research offers more than rankings. It provides a structural analysis of trust.
Summary of annual findings
Year-over-year comparison of brand trust levels
Cross-category comparison of brand trust levels
Cross-metric comparison of trust levels
Trust-level comparison across consumer segments
Trusted brand ranking by category vs. competitor analysis
Brand trust mapping matrix vs. competitor analysis
Cross-metric brand comparison vs. competitor analysis
Breakdown of consumer trust drivers vs. competitor analysis
Comparison of brand preference audiences
Based on annual survey data, the report is both time-sensitive and scarce within its industry. The earlier a brand participates, the sooner it can build a long-term trust advantage.
Trust must be visible before it can shape choice.
Trusted Brand recognition does not come from corporate claims. It reflects choices built through consumers’ long-term experience.
The Trusted Brand seal turns that trust into a practical decision cue for consumers.
