
Kleenex was recognized for product and service quality, demonstrating tissue brand value through a soft yet durable feel, everyday reassurance, and strong brand familiarity.
The Taiwan Trusted Brand Association is committed to establishing a consumer-centered brand trust benchmark built on an internationally aligned research system—making trust understandable, measurable, and valuable as a long-term reference.

Kleenex was recognized for product and service quality, demonstrating tissue brand value through a soft yet durable feel, everyday reassurance, and strong brand familiarity.

CHIMEI earned consumer recognition for brand trust, demonstrating home appliance brand value through reliable quality, integrity, and practical user experience.

T-Cat was recognized by consumers for brand trust, demonstrating delivery service value through reliable logistics, efficient service, and a reassuring brand image.

3M Water Filtration was recognized for product and service quality, combining filtration technology, reliable quality, and user experience to demonstrate healthy water brand value.

Far Eastern Department Stores was recognized for brand trust, demonstrating department store brand value through dependable service, destination management, and curated lifestyle offerings.

7-ELEVEN Taiwan was recognized for product and service quality, demonstrating convenience retail value through a dense store network, immediate service, and everyday-life integration.

Chunghwa Telecom earned consumer recognition for brand trust, demonstrating telecommunications leadership through network reliability, broad service coverage, and technical expertise.

Cathay Life Insurance was recognized for product and service quality, demonstrating insurance brand value through sound protection planning, reliable service, and brand trust.

HITACHI Air Conditioning was recognized for product and service quality, demonstrating air-conditioning expertise through reliable, durable performance and trust in Japanese engineering.

Taiwan Sanyo earned consumer recognition for value for money, combining practical functions, reliable durability, and accessible positioning to demonstrate pragmatic home appliance value.

Emma – The Sleep Company was recognized for product and service quality, combining sleep technology, comfortable support, and convenience to demonstrate mattress brand value.

A Great Day was recognized for product and service quality, demonstrating everyday dining-table value through trusted cooking oil quality and a strong brand image.

Epson earned consumer recognition for brand trust, demonstrating its imaging technology expertise through reliable projection and printing quality, strong color performance, and professional applications.

Franz Collection was recognized for product and service quality, showcasing the value of a premium ceramic brand through craftsmanship, refined porcelain, and artistic design.

Order was recognized for product and service quality, demonstrating the value of a custom furniture brand through systematic planning, reliable installation, and integrated home solutions.

Fubon Insurance was recognized for understanding customer needs, demonstrating the value of a non-life insurance brand through risk protection, claims support, and service efficiency.

3M Anti-Mite Bedding was recognized for understanding customer needs, combining protective technology, material innovation, and home-care insight to demonstrate the value of a bedding protection brand.

Cathay Century Insurance was recognized for brand trust, demonstrating dependable non-life insurance value through sound coverage planning, stable service, and risk management.

Taiwan SECOM was recognized for product and service quality, demonstrating home security value through real-time protection, system integration, and reliable service.

PChome 24h Shopping was recognized for brand trust, demonstrating e-commerce value through convenient transactions, platform experience, and dependable online shopping services.

HERAN earned consumer recognition for value for money, combining reliable quality, practical design, and service to deliver brand value closely aligned with everyday family needs.

Cathay Real Estate was recognized for product and service quality, demonstrating the value of a dependable property developer through construction quality, thoughtful planning, and brand trust.

Bank of Taiwan was recognized for brand trust, demonstrating dependable banking value through financial stability, an extensive service network, and the credibility of a state-owned institution.

CPC Corporation, Taiwan earned consumer recognition for brand trust, demonstrating dependable energy brand value through stable fuel supply, service accessibility, and a strong safety image.

CTBC Realty was recognized for product and service quality, demonstrating trustworthy brand value through real estate brokerage, transaction support, and strong local service.