2026 Trusted Brand Survey: Platinum and Gold Award Brand Highlights

The Taiwan Trusted Brand Association is committed to establishing a consumer-centered brand trust benchmark built on an internationally aligned research system—making trust understandable, measurable, and valuable as a long-term reference.

  • 可麗舒

    Kleenex was recognized for product and service quality, demonstrating tissue brand value through a soft yet durable feel, everyday reassurance, and strong brand familiarity.

  • 奇美家電 信譽品牌

    CHIMEI earned consumer recognition for brand trust, demonstrating home appliance brand value through reliable quality, integrity, and practical user experience.

  • 宅急便webp

    T-Cat was recognized by consumers for brand trust, demonstrating delivery service value through reliable logistics, efficient service, and a reassuring brand image.

  • 3m淨水器 信譽品牌

    3M Water Filtration was recognized for product and service quality, combining filtration technology, reliable quality, and user experience to demonstrate healthy water brand value.

  • 遠東百貨 webp

    Far Eastern Department Stores was recognized for brand trust, demonstrating department store brand value through dependable service, destination management, and curated lifestyle offerings.

  • 統一超商 webp

    7-ELEVEN Taiwan was recognized for product and service quality, demonstrating convenience retail value through a dense store network, immediate service, and everyday-life integration.

  • 中華電信 信譽品牌

    Chunghwa Telecom earned consumer recognition for brand trust, demonstrating telecommunications leadership through network reliability, broad service coverage, and technical expertise.

  • 國泰人壽 信譽品牌

    Cathay Life Insurance was recognized for product and service quality, demonstrating insurance brand value through sound protection planning, reliable service, and brand trust.

  • 日立hitachi

    HITACHI Air Conditioning was recognized for product and service quality, demonstrating air-conditioning expertise through reliable, durable performance and trust in Japanese engineering.

  • 台灣三洋 信譽品牌

    Taiwan Sanyo earned consumer recognition for value for money, combining practical functions, reliable durability, and accessible positioning to demonstrate pragmatic home appliance value.

  • 德國emma 信譽品牌

    Emma – The Sleep Company was recognized for product and service quality, combining sleep technology, comfortable support, and convenience to demonstrate mattress brand value.

  • 得意的一天

    A Great Day was recognized for product and service quality, demonstrating everyday dining-table value through trusted cooking oil quality and a strong brand image.

  • EPSON 信譽品牌

    Epson earned consumer recognition for brand trust, demonstrating its imaging technology expertise through reliable projection and printing quality, strong color performance, and professional applications.

  • 法藍瓷

    Franz Collection was recognized for product and service quality, showcasing the value of a premium ceramic brand through craftsmanship, refined porcelain, and artistic design.

  • 歐德傢俱 信譽品牌

    Order was recognized for product and service quality, demonstrating the value of a custom furniture brand through systematic planning, reliable installation, and integrated home solutions.

  • 富邦產險 webp

    Fubon Insurance was recognized for understanding customer needs, demonstrating the value of a non-life insurance brand through risk protection, claims support, and service efficiency.

  • 3m 防蟎寢具 信譽品牌

    3M Anti-Mite Bedding was recognized for understanding customer needs, combining protective technology, material innovation, and home-care insight to demonstrate the value of a bedding protection brand.

  • 國泰產險 信譽品牌

    Cathay Century Insurance was recognized for brand trust, demonstrating dependable non-life insurance value through sound coverage planning, stable service, and risk management.

  • 中保科技集團 webp

    Taiwan SECOM was recognized for product and service quality, demonstrating home security value through real-time protection, system integration, and reliable service.

  • pchome24h webp

    PChome 24h Shopping was recognized for brand trust, demonstrating e-commerce value through convenient transactions, platform experience, and dependable online shopping services.

  • 禾聯家電 webp

    HERAN earned consumer recognition for value for money, combining reliable quality, practical design, and service to deliver brand value closely aligned with everyday family needs.

  • 國泰建設 信譽品牌

    Cathay Real Estate was recognized for product and service quality, demonstrating the value of a dependable property developer through construction quality, thoughtful planning, and brand trust.

  • 台灣銀行 信譽品牌

    Bank of Taiwan was recognized for brand trust, demonstrating dependable banking value through financial stability, an extensive service network, and the credibility of a state-owned institution.

  • 台灣中油 信譽品牌

    CPC Corporation, Taiwan earned consumer recognition for brand trust, demonstrating dependable energy brand value through stable fuel supply, service accessibility, and a strong safety image.

  • 中信房屋 信譽品牌

    CTBC Realty was recognized for product and service quality, demonstrating trustworthy brand value through real estate brokerage, transaction support, and strong local service.