Taiwan Sanyo earned consumer recognition for value for money, combining practical functions, reliable durability, and accessible positioning to demonstrate pragmatic home appliance value.
Trusted Brand Is More Than an Award
It Is a Trust Asset System That Can Drive Business Results
What does Trusted Brand evaluate?
Why is the system credible?
Why should businesses value this research?
Why is the system credible?
Why should businesses value this research?
The Seven Trusted Brand Dimensions
Seven Core Metrics of the Trusted Brand Survey
Centered on consumer trust, the Trusted Brand Survey applies seven dimensions developed through long-term research to assess a brand’s overall market performance.
These dimensions reflect consumers’ combined evaluation of a brand through everyday life and real-world experience, giving businesses a valuable framework for understanding where trust comes from.
These dimensions reflect consumers’ combined evaluation of a brand through everyday life and real-world experience, giving businesses a valuable framework for understanding where trust comes from.
Trust & Credibility
I believe this brand is trustworthy and transparent, and that it consistently responds to consumers’ needs and expectations.
This dimension reflects the brand’s integrity, credibility, and long-term consistency in the market.
This dimension reflects the brand’s integrity, credibility, and long-term consistency in the market.
Product & Service Quality
I believe this brand offers well-made products and consistently reliable service.
This dimension evaluates overall product performance, quality consistency, and service experience.
This dimension evaluates overall product performance, quality consistency, and service experience.
Value for Money
I believe this brand’s prices are appropriate for the value of its products and services.
This dimension measures consumers’ assessment of price fairness and overall value.
This dimension measures consumers’ assessment of price fairness and overall value.
Understanding Consumer Needs
I believe this brand genuinely understands consumers and responds to their real needs at the right time.
This dimension reflects whether the brand puts consumers first and adapts quickly as the market changes.
This dimension reflects whether the brand puts consumers first and adapts quickly as the market changes.
Innovation
I believe this brand continually introduces original products, new product features, or innovative services.
This dimension assesses the brand’s ongoing ability to innovate across product development, service models, and the market.
This dimension assesses the brand’s ongoing ability to innovate across product development, service models, and the market.
Corporate Social Responsibility
I believe this brand supports communities, treats employees well, and follows sound ethical and corporate responsibility principles.
This dimension reflects the brand’s real-world performance in social responsibility, corporate governance, and public value.
This dimension reflects the brand’s real-world performance in social responsibility, corporate governance, and public value.
Sustainability
I believe this brand values energy conservation, carbon reduction, environmental protection, and long-term sustainable development.
This dimension measures tangible action on environmental responsibility and commitments to future generations.
This dimension measures tangible action on environmental responsibility and commitments to future generations.
By tracking these seven dimensions over time, the Trusted Brand Survey records not only which brands consumers trust, but also why that trust is formed.
In a rapidly changing information environment, enduring brand value is often built through trust accumulated day by day.
In a rapidly changing information environment, enduring brand value is often built through trust accumulated day by day.
What a Trusted Brand Represents in Consumers’ Minds
Strong Consumer Trust
Consumers are willing to choose, recommend, and repurchase the brand over time.
Quality Products and Services
Products and services meet or exceed consumer expectations.
Brand Value and Commitment
The brand’s words and actions are consistent, and it fulfills its market commitments over time.
Corporate Image and Responsibility
The brand values social responsibility, sustainability, and corporate governance.
Trusted Brand recognition is not the result of short-term marketing. It reflects trust accumulated through time, behavior, and market validation.
Three Core Principles of the Trusted Brand System
Entirely Consumer-Centered
All results come from consumers’ real perceptions and choices, without influence from corporate sponsorship, advertising, or subjective recommendations.
International Research Standards
The survey is conducted by an independent professional research agency using rigorous market research methods, ensuring fairness, comparability, and long-term reference value.
Long-Term Tracking and Trend Analysis
Continuous research over many years reveals how brand trust evolves, helping the market understand how reputation is accumulated and where it changes.
A Great Day was recognized for product and service quality, demonstrating everyday dining-table value through trusted cooking oil quality and a strong brand image.
Franz Collection was recognized for product and service quality, showcasing the value of a premium ceramic brand through craftsmanship, refined porcelain, and artistic design.
Fubon Insurance was recognized for understanding customer needs, demonstrating the value of a non-life insurance brand through risk protection, claims support, and service efficiency.
Cathay Century Insurance was recognized for brand trust, demonstrating dependable non-life insurance value through sound coverage planning, stable service, and risk management.
PChome 24h Shopping was recognized for brand trust, demonstrating e-commerce value through convenient transactions, platform experience, and dependable online shopping services.
Bank of Taiwan was recognized for brand trust, demonstrating dependable banking value through financial stability, an extensive service network, and the credibility of a state-owned institution.
Kleenex was recognized for product and service quality, demonstrating tissue brand value through a soft yet durable feel, everyday reassurance, and strong brand familiarity.
3M Water Filtration was recognized for product and service quality, combining filtration technology, reliable quality, and user experience to demonstrate healthy water brand value.
Far Eastern Department Stores was recognized for brand trust, demonstrating department store brand value through dependable service, destination management, and curated lifestyle offerings.
7-ELEVEN Taiwan was recognized for product and service quality, demonstrating convenience retail value through a dense store network, immediate service, and everyday-life integration.
Chunghwa Telecom earned consumer recognition for brand trust, demonstrating telecommunications leadership through network reliability, broad service coverage, and technical expertise.
Cathay Life Insurance was recognized for product and service quality, demonstrating insurance brand value through sound protection planning, reliable service, and brand trust.
HITACHI Air Conditioning was recognized for product and service quality, demonstrating air-conditioning expertise through reliable, durable performance and trust in Japanese engineering.
Emma – The Sleep Company was recognized for product and service quality, combining sleep technology, comfortable support, and convenience to demonstrate mattress brand value.
Epson earned consumer recognition for brand trust, demonstrating its imaging technology expertise through reliable projection and printing quality, strong color performance, and professional applications.
Order was recognized for product and service quality, demonstrating the value of a custom furniture brand through systematic planning, reliable installation, and integrated home solutions.
3M Anti-Mite Bedding was recognized for understanding customer needs, combining protective technology, material innovation, and home-care insight to demonstrate the value of a bedding protection brand.
Taiwan SECOM was recognized for product and service quality, demonstrating home security value through real-time protection, system integration, and reliable service.
HERAN earned consumer recognition for value for money, combining reliable quality, practical design, and service to deliver brand value closely aligned with everyday family needs.
Cathay Real Estate was recognized for product and service quality, demonstrating the value of a dependable property developer through construction quality, thoughtful planning, and brand trust.
CPC Corporation, Taiwan earned consumer recognition for brand trust, demonstrating dependable energy brand value through stable fuel supply, service accessibility, and a strong safety image.
CTBC Realty was recognized for product and service quality, demonstrating trustworthy brand value through real estate brokerage, transaction support, and strong local service.
CHIMEI earned consumer recognition for brand trust, demonstrating home appliance brand value through reliable quality, integrity, and practical user experience.
T-Cat was recognized by consumers for brand trust, demonstrating delivery service value through reliable logistics, efficient service, and a reassuring brand image.
The Taiwan Trusted Brand Association is committed to establishing a consumer-centered brand trust benchmark built on an internationally aligned research system—making trust understandable, measurable, and valuable as a long-term reference.
Share of Mind × Third-Party Endorsement × Higher Conversion × Long-Term Brand Equity